Make New Sense is a digital ad campaign for Sage Live–an industry leader in cloud-based accounting software. The goal of this project was to create something unique that would stand out in a sea of social media feeds, digital display ads and email campaigns. To do this I pushed the brand guidelines to the limit and made full use of the available color palette. The imagery tells a positive story of people finding what they need to excel in their work lives through this product. To further enhance this sense of optimism the imagery was paired with an energetic script lockup that was done by and in collaboration with the super-talented Matt Vergotis. The script became a key component to this modular design system that was easily adapted to all the outlets the campaign appeared.
The results came back extremely positive for Sage Live at 6x the performance of previous campaign assets, exceeding standard engagement rates published by Facebook, LinkedIn and Twitter. Further, lead volume was increased by consistently delivering over 300 MQLs per week during the campaign.
