Building an Annual Conference
2022 marked the second year for RFPIO's RISE UP —the only conference focused on the response management industry. This year's event was again virtual and leaned into the theme and power of community to connect the audience. A teaser video was created for the initial promotion and set the art direction and messaging for the event. Registration was done through a series of email and social media campaigns.
For the event, we enlisted the help of the great folks at Brandlive to host on their platform. Sessions were recorded on their Greenroom software which allowed for seamless interaction between speakers and graphic slide decks. The event also included a certification event, done through the RFPIO University LMS platform.