DeWils Fine Cabinetry has been helping create dream kitchens for over 50 years. This family-owned business needed a modern digital experience that matched the sophistication and meticulous attention to detail of their cabinetry. The design uses large beautiful imagery to let the quality of the product and craftsmanship show through. In addition to the site having an easy to use portal to find a dealer–a big emphasis was placed on the user being able to find the cabinet style and material they like. Through a “Find Your Style” cabinet finder the user is able to select the category styles they are drawn to and then narrow it down and dive deeper to find the exact cabinet they are looking for.

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