The AI Handbook for Strategic Response Management
This campaign marked a pivotal moment in our creative exploration—going all in on AI-generated imagery as the core visual language. Using Adobe Firefly and multi-threaded prompting, we crafted a complete campaign art suite composed entirely of generative visuals. While AI had previously supported tasks like background removal or retouching, this was our first time using it to define the entire look and feel of a campaign.
Our goal was to paint a world where AI is not feared, but embraced—especially within the high-pressure, complex role of proposal management. In a future that can feel uncertain, we wanted to portray AI as a trusted ally: one that empowers efficiency, sparks innovation, and creates space for creativity. We explored a range of compositions, palettes, and thematic prompts to ensure each visual aligned with our brand identity while feeling distinctly new.
The visual system extends across digital channels, including social ads, a dedicated landing page, and a downloadable PDF of the final report—anchored by a boldly branded cover and a series of visuals that bring the narrative to life, where the evolution of AI meets the evolving needs of modern proposal teams.
Explore the full report to see the complete experience.
