We approached the 2025 SRM report as an opportunity to turn complex data into a visually engaging, brand-elevating experience. The challenge was to distill a wealth of insights into a format that felt clear, modern, and compelling. Building on our recent brand refresh, we leaned into a sleek layout and a bold gradient palette. Bauhaus-style poster art served as our visual inspiration — blending expressive minimalism with structured, functional design to bring the data to life. This project reflects our belief that great design can make even the most complex stories accessible — and memorable.
