The 2025 State of SRM Report Series
The 2025 SRM report was conceived as a way to transform complex research into a design-driven, brand-elevating experience. The goal was to make a dense set of insights feel clear, modern, and visually compelling.
The creative direction drew heavily from Bauhaus poster art — its balance of expressive minimalism and structured, functional form offered the perfect foundation for turning data into design. The modular geometry of Bauhaus principles inspired a flexible visual system where grids, typography, and bold gradients worked together to create clarity and rhythm across every page.
This design language became the connective tissue for the full suite of deliverables. The system extended naturally into regional editions for the EU, UK, and FinServ audiences, each distinguished through its own gradient palette while maintaining a consistent visual identity.
Online, the same design principles guided an interactive benchmarking tool that allowed users to compare their own performance to key report insights — turning static information into a personalized, dynamic experience.
The project demonstrated how a unified creative system can bridge data and design — proving that even the most information-heavy content can become something visually stunning, memorable, and deeply human.
